.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, as soon as adapted to getting billions in venture capital every year, have actually brought up nearly $360 thousand thus far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That stagnation results from market saturation, elevated regulatory stress, and also financial uncertainties.ADWEEK spoke to 5 VCs that continue to buy adtech business, in spite of these obstacles, about what they are seeking and what they stay clear of. Probably unsurprisingly, these entrepreneurs are actually targeting opportunities in privacy-focused innovations and industry-specific locations such as hooked up television.